Alexander Perelman

Head Of Product @ groas

Ex Goldman Sachs and Ex Stanford Computer Science

WordStream Pricing Teardown: The Tool Is Gone, but the Costs Aren’t
October 12, 2026 • 9 min read
Written by Alexander Perelman
Five Google Ads Predictions for 2027, With a Way to Prove Each One Wrong
October 12, 2026 • 10 min read
Written by Alexander Perelman
Where 30% More Google Ads Conversions Actually Comes From
October 12, 2026 • 11 min read
Written by Alexander Perelman
Hands-Off Google Ads: The Four Decisions You Still Have to Make
October 12, 2026 • 10 min read
Written by Alexander Perelman
The 15% Google Ads Fee Outlived the Work It Once Paid For
October 12, 2026 • 10 min read
Written by Alexander Perelman
Seven Copy-Paste Scripts to Make Your PPC Agency Commit to Results
October 12, 2026 • 10 min read
Written by Alexander Perelman
The SaaS Account That Taught Me to Judge Search Work in 90 Days
October 12, 2026 • 10 min read
Written by Alexander Perelman
Before You Sign a Performance-Based Search Deal: 15 Contract Checks
October 12, 2026 • 11 min read
Written by Alexander Perelman
Pipeline or Qualified Leads: What Should Your Search Partner Get Paid For?
October 12, 2026 • 10 min read
Written by Alexander Perelman
The AEO Vendor Glossary: 22 Terms That Measure Results or Change Them
October 12, 2026 • 11 min read
Written by Alexander Perelman
Month Six: Your Google Ads Agency’s Quarterly Business Review, Annotated
October 12, 2026 • 9 min read
Written by Alexander Perelman
7 Myths About Performance-Based Google Ads Pricing That Keep Retainers Alive
October 12, 2026 • 9 min read
Written by Alexander Perelman
Will They Actually Eat the Loss? Seven Questions About Performance-Based Search Marketing
October 12, 2026 • 9 min read
Written by Alexander Perelman
An Open Letter to the Founder Offered a 15% Cut of Google Ads Revenue
October 12, 2026 • 9 min read
Written by Alexander Perelman
Directive vs Disruptive Advertising vs groas: Compare the Contract, Not the Case Studies
October 12, 2026 • 11 min read
Written by Alexander Perelman
One Manager, Ten Domains, 60 Days: A White-Label AEO Playbook
October 12, 2026 • 10 min read
Written by Alexander Perelman
Percentage of Spend vs Pay-Per-Acquisition vs Flat Fee: The $20k Google Ads Test
October 12, 2026 • 10 min read
Written by Alexander Perelman
The Best Disruptive Advertising Alternatives, Ranked by Who Pays When Results Miss
October 12, 2026 • 10 min read
Written by Alexander Perelman
The 30-Day AEO Holdout: Test Citations Before You Sign
October 12, 2026 • 9 min read
Written by Alexander Perelman
The AI-Visibility Pre-Flight: 27 Checks Before You Pay for ChatGPT Optimization
October 11, 2026 • 9 min read
Written by Alexander Perelman
Before You Rewrite for AI Citations, Run This 30-Day Server Log Test
October 11, 2026 • 10 min read
Written by Alexander Perelman
I Tore Down One Google AI Overview. Here’s What Its Citations Reveal
October 11, 2026 • 11 min read
Written by Alexander Perelman
From SGE to AI Mode: How Google’s Citation Rules Changed
October 11, 2026 • 9 min read
Written by Alexander Perelman
Google AI Overviews Aren’t Ad Slots: Six Beginner Beliefs That Waste Budget
October 11, 2026 • 9 min read
Written by Alexander Perelman

Alexander Perelman

WordStream Pricing Teardown: The Tool Is Gone, but the Costs Aren’t

Five Google Ads Predictions for 2027, With a Way to Prove Each One Wrong

Where 30% More Google Ads Conversions Actually Comes From

Hands-Off Google Ads: The Four Decisions You Still Have to Make

The 15% Google Ads Fee Outlived the Work It Once Paid For

Seven Copy-Paste Scripts to Make Your PPC Agency Commit to Results

The SaaS Account That Taught Me to Judge Search Work in 90 Days

Before You Sign a Performance-Based Search Deal: 15 Contract Checks

Pipeline or Qualified Leads: What Should Your Search Partner Get Paid For?

The AEO Vendor Glossary: 22 Terms That Measure Results or Change Them

Month Six: Your Google Ads Agency’s Quarterly Business Review, Annotated

7 Myths About Performance-Based Google Ads Pricing That Keep Retainers Alive

Will They Actually Eat the Loss? Seven Questions About Performance-Based Search Marketing

An Open Letter to the Founder Offered a 15% Cut of Google Ads Revenue

Directive vs Disruptive Advertising vs groas: Compare the Contract, Not the Case Studies

One Manager, Ten Domains, 60 Days: A White-Label AEO Playbook

Percentage of Spend vs Pay-Per-Acquisition vs Flat Fee: The $20k Google Ads Test

The Best Disruptive Advertising Alternatives, Ranked by Who Pays When Results Miss

The 30-Day AEO Holdout: Test Citations Before You Sign

The AI-Visibility Pre-Flight: 27 Checks Before You Pay for ChatGPT Optimization

Before You Rewrite for AI Citations, Run This 30-Day Server Log Test

I Tore Down One Google AI Overview. Here’s What Its Citations Reveal

From SGE to AI Mode: How Google’s Citation Rules Changed

Google AI Overviews Aren’t Ad Slots: Six Beginner Beliefs That Waste Budget